In this episode, we sit down with Jonny Birkett, Managing Partner (Joint) at Genecon Ltd, to explore the evolving priorities in place regeneration. We delve into the critical question: Is social and environmental impact now equally as important as economic growth when regenerating towns, cities, or regions?

Jonny shares insights into contemporary approaches to place regeneration, emphasizing that measuring success solely by economic impact is no longer sufficient. Modern placemakers are increasingly recognizing the importance of understanding both the social implications and environmental effects of change.

Jonny discusses the necessity of developing a comprehensive overview early in the process—during master planning, business case development, and design stages. By presenting a complete picture from the outset, plac ...