From McKinsey Consultant to $70M in Revenue: How She Built an AI-Powered Pet Insurance Empire

🐾 Meet Hedda Båverud Olsson, Founder & CEO of Lassie — the startup transforming pet insurance and pet health. From McKinsey & EQT Ventures to raising €50M+ and now also crossing €70M+ in annual revenues , Hedda’s journey is packed with bold moves, big lessons, and surprising insights into the booming pet industry.

In this episode:

✅ How Lassie rewards pet owners for keeping their pets healthy

✅ The challenge of disrupting a regulated industry

✅ Finding the right co-founders and building a top-tier team

✅ Using AI to scale and acquire customers creatively

✅ Lessons from raising millions and breaking into competitive markets

Whether you’re a founder, pet lover, or just curious how a startup can change an entire industry, this conversation is a must-watch.

📍 Timestamp ...