Episode notes
Deb Goeschel, a communications expert and brand storyteller, has helped many small to medium-sized businesses find their voice through the concise, clear, messaging she’s created for them.
In this episode of The Starfish Storytellers, Deb shares what has been a main challenge for her clients when it comes to conveying their brand story and how she helps them flesh out their BIG WHY. She also walks us through her process for defining an ideal customer profile and why it’s REALLY important for companies to become skilled in conveying their core values in order to attract top talent.