The Starfish Storytellers
by Liana Henry
Welcome to The Starfish Storytellers, the podcast that makes a difference, one story at a time, by bringing storytelling to life.
Podcast episodes
Season 3
Season 3, Episode 3: Business Storytelling Advice for Marketers w/ Elaine Brammer
Elaine Brammer, a seasoned business, marketing, and brand perception storyteller, has crafted inspirational stories for companies such as Microsoft and Schneider Electric (among others). She has also authored the book, “Unforgettable: New Rules for Business Storytelling” where she does a fantastic job of sharing her unique storytelling approach that helped her create award-winning content for Fortune 100 companies. In this episode of The Starfish Storytellers, Elaine gives listeners an abundance of tips and tricks for developing their corporate storytelling muscles. She explains how to enhance case studies by using stories FIRST in sales calls. She guides us down the “So, what?” trail to unearth the best stories. And she tells us how to master the release form so content can be shared with the world. Don’t miss this episode!
Season 3, Episode 2: Brand Messaging: Conveying Trust in Your Story w/ Deb Goeschel
Deb Goeschel, a communications expert and brand storyteller, has helped many small to medium-sized businesses find their voice through the concise, clear, messaging she’s created for them. In this episode of The Starfish Storytellers, Deb shares what has been a main challenge for her clients when it comes to conveying their brand story and how she helps them flesh out their BIG WHY. She also walks us through her process for defining an ideal customer profile and why it’s REALLY important for companies to become skilled in conveying their core values in order to attract top talent.
Season 3, Episode 1: Pride 2024 - An LGBTQ+ Story of Coming AWARE w/ Danielle Smith
In honor of Pride Month 2024, we were honored to hear our friend Danielle Smith’s Coming AWARE story. This UMM Research Administrator shared her journey of when she came out, how the DEI department at the university is making a difference with their inclusive programming, and how best to connect with your queer colleagues, friends, and neighbors. We also share some resources for anyone who may need help. You can check them out here: GLAAD: https://glaad.org/ PFLAG: https://pflag.org/ The Trevor Project: https://www.thetrevorproject.org/
Season 2
Season 2, Episode 11: Healing Stories for Mindfulness and Wellness w/ Linda Frederick
In our next episode of The Starfish Storytellers, we welcome Linda Frederick, an Exercise Physiologist with over 30 years of experience and a Reiki Master Healer. We dug into healing stories and how to use mindfulness to transform your life into wellness. Using “bedtime” stories and supportive women’s stories, Linda shares some tools, tactics, modalities, and easy ideas to help our listeners achieve calming moments so they can recharge in profound ways. To learn more about Linda and her services, visit https://lindashealingwagon.com/
Season 2, Episode 10: Insights and Results Through Networking Success Stories w/ Tom Libby
Our next guest on The Starfish Storytellers is my friend Tom Libby. Tom has been a Sales VP and Business Development Executive for over 20 years with a passion for helping companies with sales management and training across many industries. He believes that sales is about solving a problem first. In this episode, Tom shares networking success stories, how to navigate partnerships, and the importance of bringing value to every professional interaction - reminding us that building RELATIONSHIPS should always come before doing business.