Episode notes
In today’s competitive landscape, how do you make your solution the clear choice for your best-fit customers?
Join us as we uncover the secrets to a compelling sales pitch with April Dunford, author of Obviously Awesome and her latest, Sales Pitch.
April reveals how to transform your pitch into a story that helps customers navigate their options, understand the trade-offs, and confidently choose your solution. She also explains why many companies struggle to carry their positioning into sales conversations and how to bridge that gap.
Hosts: Rowan Noronha &
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april dunfordsales pitchcompetitive intelligence