“Strategy in the absence of culture gets you nowhere.”

A must listen for all coaches steeped in youth development.

Tom Byer's journey into the football world is a familiar one for many a coach. Unsatisfied with what football had to teach him in his formative years he embarked upon a journey to find experts within their field. What ensued has been over 40 years of learning, growth and constantly itching away at the forever moving target of youth development. Here Tom is kind enough to distill the insights behind what he has learned and manage to share with some of the best clubs and federations in world football. These range from winning the battle at entry level to closing the gap between best in class and least developed. At the heart of it all is a deep spirit of collaboration. Yet why does Tom feel he is more welcomed by the great ...