Episode notes
The Sporting Director is one of the most influential and misunderstood roles in modern football.
Today’s guest, Dan Parnell, is at the forefront of changing that perception. As the CEO of the Association of Sporting Directors (ASD), Dan has been instrumental in shaping the way leaders in football approach system design, strategy, and long-term success.
With a background in academia, research, and leadership, Dan bridges the gap between evidence-based practice and the real-world demands of football. His work has created a global platform for Sporting Directors to share knowledge, develop professionally, and ultimately raise the standards of how clubs operate.
In this episode, we explore what truly defines the Sporting Director role, how to build sustainable football departments, and why alignment between academy, first team, and ...