Marketing isn’t broken. The way we think about it is. If creativity comes before math, growth turns into guesswork. This conversation challenges that belief and rethinks the future of customer relationships from the ground up.

Alyssa Nolte sits down with Steve Whittington to unpack a hot take many marketers hate hearing: real go-to-market success starts with unit economics, not vibes. Together, they break down why so many teams rely on hope instead of forecasts and what actually needs to change if you want predictable growth.

This episode is for you if you care about revenue, retention, and building a system that works when things get hard. If math makes you uncomfortable, that’s probably the point.

3 key takeaways

• Marketing is not magic. It’s a measurable system tied directl ...