Rethinking growth means letting go of someone else’s blueprint.

Alyssa Nolte sits down with Joseph Drolshagen to challenge the idea that success comes from following a fixed formula. This conversation is about building a business that fits you, not forcing yourself into a system that was never designed for your life or your customers.

If you work in marketing, sales, customer success, or leadership, this episode pushes you to rethink how growth really happens. Instead of copying tactics, Joseph explains why your mindset, beliefs, and uniqueness shape the results you get with customers and teams. Alyssa connects it all back to customer relationships and what it takes to build trust, clarity, and momentum that actually lasts.

Why you should listen

Most growth advice assumes people are interchangeab ...