Episode notes
We’re drowning in data but starving for insight and according to Kevin White, most go-to-market teams are sitting on a goldmine of buying signals they don’t even realize exist.
In this episode, Kevin, Head of Marketing at Common Room, makes a bold claim: signals are becoming a commodity. Everyone has access to the same job change alerts, website visits, and intent scores. What separates teams that win? The ability to resolve identity, unify fragmented data, and act with relevance, not just personalization.
We dig into:
- Signals don’t matter if you don’t know who they’re from
- Tons of companies track clicks and visits, but if you can’t tell who’s behind the action, it’s useless. The real magic happens when you connect the dots to a real person.
- Don’t just personalize, be relevant
- Mentio ...
Keywords
Customer ExperienceCustomer-Centricity