#6 Understanding Strategy in Digital PR with Sophie Coley

In this episode we welcome the Director of Strategy at Propellernet, Sophie Coley, to discuss the intricacies of digital PR strategy. With over 15 years of experience at Propellernet, Sophie shared her journey from a PR intern to a strategic leader. We discussed the significance of client collaboration in developing effective strategies, noting that clients with a strong strategic appetite tend to yield better results. We touched on the challenges of selling strategy to clients, the importance of ongoing reporting, and how to keep strategies on track. Sophie emphasised strategies should evolve rather than be constantly tweaked in response to every change, advocating for a long-term commitment to strategic goals.

00:00:07 - Introduction to the Digital PR Podcast Welcome to the Digital PR Podcast, hosted by Steve Baker ...