Episode notes
A lifestyle reporter for The Daily Star, Katie-Anne shares her journey from Wales Online to The Daily Star, where she covers a diverse range of topics including health, beauty, fashion, and real-life stories. We delve into Katie-Anne’s typical working day, exploring her shift patterns, story pitching processes, and how she finds inspiration for her articles. She emphasises the importance of topicality and quirkiness in pitches, highlighting that PR professionals should aim to present ideas that resonate with current trends.
00:00:00 - Introduction to Season 2: Louise Parker and Steve Baker welcome listeners to the second season of the Digital PR Podcast, highlighting the exciting topics and guests lined up for the series.
00:05:30 - Katie-Anne Gupwell's Background: Journalist Katie-Anne Gupwell ...
Keywords
digital prdigital marketingnewsjackingpropellernetlouise parkersteve bakeragency cultureprcrisis commsagencyCrisis Communication Strategiespitching to journalistsbusinessB2B marketingcontent optimisationcampaignsjournalismjournalists