Episode notes
For this minisode with the Propellernet Digital PR team, we're taking it all the way back to basics with the age old question - what is Digital PR? To give you all the answers, we call on Digital PR Director Steph Finch, who has been in the game since link building was even called link building. Hailing from a totally digital background, and bringing over 10 years of experience to the table, Steph talks about what advice she'd give to people wanting to entre the industry, her favourite campaigns, and why she doesn't actually like the term 'Digital PR'.
00:00:00 - Introduction to Digital PR: Louise introduces the new season of the Digital PR Podcast and welcomes PR director Steph Finch, who shares her background and career journey in digital PR.
00:02:30 - Digital PR vs Traditional PR:
Keywords
digital prdigital marketingcreativitycontentprnew businesspr pitchingindustry trendsCommunicationsAudience InsightsMedia RelationscoverageB2B marketingbrand storytellingdata campaignscampaignscreativejournalismjournalists