#12 Finding Your Niche with Maddie Davies

Everyone knows that PR calendars flow on a combination of current events, awareness days, pop culture and seasonality. Sometimes, though, it can be tricky to find an in for your client to get their voice heard above the noise, especially if their offering is seemingly unrelated. This week, Steve is joined by Digital PR Director Maddie Davies, for a chat about how tapping into your client's niche can give a fresh perspective. She details how it worked for one of Propellernet's most successful reactive campaigns, and touches on her favourite niche-based OOH campaign and content campaigns too.

00:00:00 - Introduction to the Digital PR Podcast: Louise introduces the new season of the podcast, featuring mini episodes with guests from the Digital PR team at Propellernet.

00:01:00 - Maddy Davis Career Journey: Maddy shares her backgro ...