Episode notes
Lou & Steve welcome Andy Barr, the CEO of the award-winning agency 10 Yetis Digital. With nearly 20 years of experience in the industry, Andy shares his insights on digital PR, crisis communications and the evolution of the field. We kick off the conversation by discussing Andy’s diverse background, which includes stints in political analysis and financial services before he ventured into the world of PR. He reflects on how he transitioned from crisis communications to digital PR, emphasising the importance of links and SEO in modern PR strategies. Throughout, Andy offers practical advice on handling PR crises, emphasising transparency and the importance of not lying to cover up mistakes.
00:00:07 - Welcome to Season 2 Louise Parker and Steve Baker introduce the second season of the Digital PR Podcast, highlighti ...
Keywords
creativityagency cultureclientscrisis commsagencyagency lifeClient-Agency RelationshipsCrisis Communication StrategiesCommunicationsCommunications StrategycoverageB2B marketingcampaignscreativeclient relationships