Episode notes
This Week Meet Shivam Ginglani, Founder of Woodsmen Whisky. A whisky brand looking to disrupt the legacy players in spirits. Will he impress the equity seekers Shantanu Deshpande (CEO & Founder, Bombay Shaving Company) and Rahul Chaudhary (Founder, Treebo Hotels and Venture Partner at Matrix Partners)? _____________________________________________________ 00:00:00 - 00:01:15 Coming UP 00:01:15 - 00:03:17 Introduction to the Equity Seekers 00:03:17 - 00:06:46 How Shivam's Naivety Got Him Into The Spirits Industry 00:06:46 - 00:13:09 Understanding India's Alcohol Market & Consumption 00:13:09 - 00:15:18 Woodsmen has set out to do something different 00:15:18 - 00:20:09 Breaking down the Whiskey Market 00:20:09 - 00:22:42 Can one parent company sell products across price points? 00:22:42 - 00:26:28 Value Proposition for an Aspirational Brand ...
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