Episode notes
In this episode, Shantanu is clearly thrilled to welcome back Shantanu Khosla, the former MD of Procter & Gamble, back to the Barbershop. This one is a masterclass for all consumer brands in India!
There’s so much wisdom in Shantanu Khosla’s words, that of course comes with his fair share of experience in brand building across the globe. He talks candidly about new channels and technologies that are emerging, and how all it takes for a brand to be a hit in front of the masses is an idea that sticks.
This time, the conversation is even more exciting, as they’re joined by a curious live audience, ready with their hard questions.
From this episode you will learn about the latest consumer trends, the magic behind viral marketing strategies and most importantly how to build and distribute a product of your own in the consumer spa ...
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