🚀 The pet industry is changing fast — and if you don’t adapt, you’ll get left behind.

In this episode of The Westies & Besties Podcast, we sit down with Clayton Payne, a leading voice in the pet industry with over 30 years of experience, to unpack what’s really happening behind the scenes of pet retail, e-commerce, veterinary innovation, and consumer trust.

From the rise of e-commerce and global competition to the growing importance of specialisation, authority, and education, Clayton shares no-nonsense insights into what independent pet retailers and brands must do to survive — and thrive. We dive deep into AI in veterinary practices, how technology is reshaping customer relationships, and why transparency in pet food, nutrition, and sourcing has never mattered more.

Clayton also explains why social media ...