At what point did influencers stop selling products… and start shaping everything?

In this episode of The Thistle & Dram, we take a closer look at the growing power of influencers — from the things we buy to the opinions we hold.

Somehow, influencers have become:

• more relatable than celebrities
• more trusted than brands
• and in some cases… more influential than traditional media

But with that comes a big question:

Where does authenticity end… and marketing begin?

In this episode, we explore:

• How influencers became one of the most powerful forces online
• Why we trust them more than we probably should
• The shift from selling products to selling lifestyles
• When “authentic content” starts to feel like constant advertising