When did life stop being something we experience… and start becoming something we perform?

In this episode of The Thistle & Dram, we dive into Main Character Syndrome — the idea that we’re all living like the star of our own film.

From TikTok trends telling you to “romanticise your life”… to the pressure of building a personal brand… to turning everyday moments into content — something has shifted in how we see ourselves.

In this episode, we explore:

• Why does everyone feel like the main character now
• How TikTok turned normal life into a cinematic experience
• The rise of personal branding — and the pressure that comes with it
• When self-expression becomes performance
• And whether we’re still living life… or just documenting it

It’s ...