In this episode, Sonia Gonzalez Guillonneau shares her journey from childhood in Spain to becoming a sales coach and founder of The SDR Coach based in Madrid.

Sonia reflects on her early entrepreneurial spirit, including selling bead bracelets as a child, and how those early experiences helped shape her understanding of customer care, value creation and independence.

The conversation explores Sonia’s move to the UK, navigating language and cultural barriers, and how she built her early career in tech sales. She shares lessons around resilience, seizing opportunity and developing confidence early in your career.

Neil and Sonia also discuss the realities of personal growth, the importance of authenticity and kindness in business, and how self-awareness plays a key role in building a meaningful career.

For anyone navigating t ...