Episode notes
This podcast interview focuses on product innovation that has the power to help marketers become best in class in marketing, and my guest is Parry Malm, Co-founder and CEO of Phrasee
Phrasee uses AI to power email subject lines, Facebook and Instagram ads, and push notifications that outperform copy written by humans. Some of their global clients include Virgin, Domino’s, and The Times. Phrasee won 2017’s Most Innovative AI Company by CB Insights, and was one of the first AI companies in the world to implement an AI ethics policy.
Parry is a well-known digital marketing dude and an unconventional thinker. He has worked with countless brands and media outlets to help them optimise their online results, and is one of the world’s leading experts on email marketing. He started his career coding middleware for CRM software, then sent out m ...