Episode notes
This podcast interview focuses on product innovation that has the power to practice sales conversations without pressure. My guest is Ariel Hitron, Co-founder and CEO of Second Nature
Ariel has held various executive positions, including VP of New Markets and VP of Sales and Customer Success at Kaltura, where he ran global sales teams with dozens of reps
He's a tech entrepreneur drawing from experience in both the field and the lab. He's run global sales teams with dozens of reps; built playbooks and training sessions for sales as a product marketer; and earlier in his career, designed and developed multiple software product lines from the ground up, each generating tens of millions of recurring revenue, used by millions of consumers.
What he learned is that the key to success in scaling a sales organization is hiring th ...