Episode notes
This podcast interview focuses on product innovation that has the power to help B2B SaaS companies make faster, bigger, better sales- increasing win rate by +19%, deal size by +42%, and increasing the average selling price by +35%. My guest is MG Gurbaxani, Co-founder and CEO of Cuvama.
MG has been obsessed with customer value for nearly 2 decades. Over the last 17 years, he's helped over 80 global B2B customers across manufacturing, distribution, high-tech, and software realize their monetization potential. In 2012, MG joined PROS, where he led the team in the development of customer value quantification tools and methodologies in response to the company's shift to a SaaS strategy. MG focused on increasing win rate, deal size, the average selling price of solutions, and maximizing customer retention rate.
As the software indus ...