Episode notes
This podcast interview focuses on the art of successfully scaling a B2B SaaS business. My guest is Stijn Hendrikse, Author of T2D3.
Stijn Hendrikse is a serial entrepreneur and author and has been a growth leader with over 20 years of experience in both SaaS and AI industries. Early in his career, He was a GM at Microsoft and then served as CMO and CEO for multiple B2B SaaS companies, including MightyCall and Acumatica.
Then he founded Kalungi, a growth-as-a-service provider, and wrote T2D3 (Triple, Triple, Double, Double, Double), a book on how to scale SaaS businesses after finding product-market fit.
And this inspired me, and hence I invited Stijn to my podcast. We explore the big lessons Stijn learned in growing a range of B2B SaaS businesses - and dig into the typical mistakes companies make trying to scale their business ...