Episode notes
This podcast interview focuses on the entrepreneurial journey to take GTM efficiency to the next level for enterprise SaaS companies. My guest is Josh Ellars, CEO of OpenGTM.
Josh has over 15 years of experience leading successful go-to-market (GTM) functions at high-growth SaaS companies like Metalogix, Qualtrics, and OpenGov. This extensive background gives him unique insights into scaling SaaS businesses.
In 2021, he founded Patri, which was rebranded OpenGTM in 2023. OpenGTM is a platform to create content buyers love, capture high-intent leads, and uncover the truth behind your buyers and pipeline.
Its mission: to unite sales, marketing, customer success, and product around the attributes of highly-retained customers in order to boost revenue and retention.
And this inspired me, and hence I invited Josh to my podcast ...