Episode notes
This podcast interview focuses on the entrepreneurial journey to transform toxic sales automation. My guest is Mark Kosoglow, CEO of Operator.
Mark is a tech entrepreneur on a mission. A big mission. He's a sales expert who played a crucial role in helping scale Outreach from zero to over $230 million in revenue in just 8-years.
Being part of the rising growth of sales automation, Mark realizes how too much automation and the mantra of Growth at all Costs has wrecked outbound. It's created a massive problem, which he refers to as ‘The Great Ignore.’
This inspired the idea of founding an operator in April 2024.
Their mission is to make outreach more human, insightful, and valuable for both sellers and buyers.
And this inspired me, and hence I invited Mark to my podcast. We explore how The Great Ignore has not only ...