Episode notes
This podcast interview focuses on what it takes to build a successful software company by following your convictions even when easier paths tempt you. My guest is Jan Bruce, CEO of meQuilibrium (MeQ).
In 2011, after years in the media industry during its technological disruption, Jan witnessed firsthand how stress and resistance to change were devastating careers and organizations. Despite having no background in technology or clinical work, she made the bold decision to create a software solution when she barely understood what a software application was.
For the first five years, she and her team worked for almost nothing, deliberately avoiding the tempting direct-to-consumer route that was attracting massive funding for competitors, instead patiently building a B2B model that would prove more sustainable long-term.
And this ...