Episode notes
"Your marketing, sales, and client success teams aren't broken individually. The problem is they were never designed to work together — so why would they?" — Michael Buzinski
Michael Buzinski has marketed for over 1,200 companies, built two multi-million dollar ventures, and spent decades watching the same structural problem quietly destroy revenue at scaling companies. Marketing chases one number. Sales chases another. Client success is fighting a retention fire nobody told the other departments about. And the founder is fielding every complaint call because there's no one between them and the work.
In this conversation, Michael introduces his Honeycomb Flywheel framework — a practical model that assigns shared KPIs across the entire client lifecycle and finally gives founders a way to see exactly where the breakdown is happ ...