"Word of mouth is 20 times more likely to hit than a paid ad. But nobody wants another Slack channel, another WhatsApp group, another email. The only way you get people to show up is by having them feel something." — Brian Von Ancken

Most companies know they should be building community. Almost none of them know how to do it without it feeling like a marketing funnel with extra steps.

Karl sits down with Brian Von Ancken — health and wellness entrepreneur and founder of the Wellness Growth Mastermind — to talk about what it actually takes to build a community that grows without ads, retains without pressure, and turns members into evangelists who recruit for you. Brian has scaled iconic brands like Tough Mudder and Barry's, and his 200-member mastermind runs entirely on inbound referrals. No marketing budget. No referral prog ...