"The relationship and the way the system is set up to build and maintain those relationships is kind of broken — they're all under false pretenses, and they never actually get to having a real conversation about what you're trying to do and how we can actually help you get there." — Kevin Rapp

If you've ever hired a creative agency and felt like the work was amazing — and somehow still missed the point — this episode is going to name exactly why.

Karl sits down with award-winning creative director Kevin Rapp to pull apart the agency-client relationship from the inside. Kevin has built multimillion-dollar campaigns for startups and Fortune 500 companies, and he's got a clear-eyed take on why most vendor relationships start broken before the first brief is even written.

This one hits whether you're running a scaling compa ...