What if the reason your marketing feels flat is because healthcare taught you to strip every ounce of personality out of it?

Mark Fisher built one of the most talked-about gyms in New York City not because he had the best equipment or the lowest prices, but because he refused to be boring. Mark Fisher Fitness grossed nearly $34 million over its lifetime, called its clients ninjas, and used a unicorn as its symbol. Mark's branding philosophy, rooted in the Seth Godin "purple cow" concept and a deep belief that people want to work with humans, not institutions, is something the healthcare world desperately needs to steal.

This conversation starts in branding and takes a hard, honest turn into something a lot of business owners are privately wrestling with but rarely say out loud about social media.

In this raw and wide-ranging co ...