Jennifer Walker, Director, Sales & Client Relations at ALM First, describes her role and approach as "I'm here to make asset and liability management fun." Beyond helping financial institutions with asset and liability management and ALCO meetings, Jennifer talks about how ALM First strives to partner with banks and "make their lives easier" through deep dives into their balance sheets to find efficiencies and opportunities to strengthen performance. Jennifer believes that "liquidity clarity equals confidence" and the insights ALM First provides is "how we turn community institutions' bal ...