Episode notes
What does it take to truly connect with an audience online—and keep them coming back? In this episode of The Dirty Heifers Podcast, we sit down with the one and only Helen Polisi (@themuthership)—TikTok Queen, podcast host, content coach, cancer survivor, and now proud grandma! 🌟
Helen shares her incredible journey from commercial director to social media educator, and how she turned boredom during the pandemic into a thriving brand that empowers creators of all ages. From viral baking videos to stop-motion tutorials, and from battling cancer in real-time with her followers to teaching big-name brands how to show up authentically online, Helen’s story is one of resilience, authenticity, and creativity.
We also dive into: ✨ The importance of listening to your audience (yes, even the teens in ...
Keywords
tiktoksocial mediacontent creationcreativitycommunicationresiliancecancer survivorcommunity buildingpodcastingdirectingpersonal storiesfamily connectionssocial media trendsediting tipsaudience engagementgrandparentingsocial media educationsponsorships