From Quiet Craft to Cultural Capital: Fashion’s 2025 Shift

From algorithms to artisans: luxury is resetting.

What does luxury look like in 2025? In this fast-moving chat looking at Business of Fashion & McKinsey’s latest study on The State of Luxury, we break down the key trends shaping the new language of fashion - from the rise of cultural capital to the fall of celebrity-endorsed flash.

Expect sharp takes on quiet power branding, retail’s next phase, the rebirth of craftsmanship, and how brands must rethink influence in an age of distrust and saturation.

Whether you’re a strategist, creative, or just watching luxury, fashion and haute couture evolve — this is your briefing on the future.