Episode notes
Cristina Guevara is a dynamic sales leader with 20+ years in hospitality — and in this episode, she shares what it’s really like leading business event partnerships across TFE Hotels’ 70+ properties in Australia, New Zealand, and Europe.
You’ll hear:
✔️ Cristina’s take on 2025 trends (from sustainability to smarter budgets)
✔️ New openings like The Eve Hotel Sydney and Adina Town Hall
✔️ What planners often overlook when sourcing multi-city roadshows
✔️ And a name tag fail that required serious team heroics (and a lot of pens)
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