Episode notes
Tamara Schebel, VP of Product at Klue, joined the Product Marketing Life podcast to talk about the best ways to start and scale your competitive enablement program.
In the episode, Tamara shares how to put together a 'competitive plan' before launching your program, where to begin finding information, and why earning sales trust and executive support is essential when scaling your efforts.
Don't forget! Save the date for Klue's 'Competitive Enablement Summit' on Oct. 27&28. There'll be plenty more information on this soon.
Host: Adam McQueen
Production: Grays ...