Episode notes
Adam McQueen is joined by Nick Larson, Product Marketing Manager at Bananatag (soon to be Staffbase), and Brandon Bedford, Account Executive at Klue, to share their expertise on building a competitive intel newsletter that people actually want to read.
They take Adam through their best advice for getting your competitive newsletter off the ground, why knowing your audience is everything, what kind of newsletter content resonates most, and how to have a little fun along the way.
Timestamps:
00:04:09 | How competitive newsletters compare to other sales collateral
00:13:12 | The importance of a single source of truth
00:16:50 | The kind of content that works for Nick and Brandon