Episode notes
Adam is joined by Klue's own Competitive Enablement Manager Brandon Bedford in the first installment of our new series, Brandon Builds a Competitive Enablement Program.
In this episode, Brandon shares his take on the importance of building a Seller Confidence Survey and how he designed the internal survey he sent to Klue's Sellers.
Brandon and Adam dive into:
- Why seller confidence might be the most important metric for a competitive program
- The most important questions to ask and how to ask them
- Early results from Klue's own seller confidence survey
- And what Brandon plans on doing with the findings
Bradon will be joining the pod every month to share his progress on what it's lik ...