#28 - How Apple Stole the Smartphone Crown | VERSUS

Coffee & Compete by The Compete Network by Klue

Episode notes

On January 8th, 2022 BlackBerry closed its phone service for good.

Meanwhile, during that time Apple has emerged as the smartphone market leader within North America, generating just under $39 billion in 2021 on iPhone sales alone.

So, how the heck did Blackberry rise and fall as the pre-eminent smartphone in a blink of an eye, and what did Apple do to erase their biggest competitor?

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Host: Adam McQueen
Producer:







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