Episode notes
Adam is joined by Benevity's manager of growth and market intelligence Tara Scott to discuss the opportunities and challenges of competing as a market leader. Tara talks about their journey from earning dual English Lit degrees to becoming a product marketer and landing in their current role in charge of competitive at Benevity — the market leader in Corporate Purpose Software.
Timestamps:
(01:36) - Tara's career journey from English Lit. to Competitive Enablement
(08:46) - Tara's advice to Competitive Experts everywhere
(13:15) - Why enabling sales first is a winning strategy
(16:35) - Building, scaling and managing expectations for your competitive program
(18:55) - The value of networking for your competitive program
(21:19) - How Benevity competes as a market leader
(24:32) - Cutting down o ...