Episode notes
Adam is joined by best-selling author David Priemer and Enterprise Sales Leader at Klue Alex Cook for this month's edition of Competitive Enablement Live. David dives into his 5 Tips for Selling Against Your Competition in competitive deals, with real-life examples from Alex shared throughout the conversation.
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(00:00) Welcome to Competitive Enablement Live
(07:46) Inspiration and Empathy in Selling
(13:46) Handling Objections and Rejections
(18:21) Asking Questions to Reveal Competitive Intelligence
(24:08) Bashing Your Competitors
(30:39) Inoculation Theory in Selling
(37:37) Ram ...