Episode notes
Adam is joined by Jennifer Roberts, Senior Manager, G2M Strategy at ServiceTitan to share how she's earned and kept a strategic seat at the table for her competitive enablement programs throughout her career.
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Timestamps:
(02:53) - Getting executive visibility into your compete program
(06:24) - Taking care of your primary stakeholder before broadening your efforts
(11:18) - Measuring success in a competitive enablement role.
(13:49) - The pros and cons of using adoption metrics
(17:33) - Starting with a small pilot group to measure your compete efforts
(21:46) - The next steps after laying the foundation of your compete ...