Episode notes
Too much competitive intelligence theory, and not enough practical advice. Adam is joined by Thomson Reuters' Zena Applebaum, Sedulo Group's Phil Britton, and Palo Alto's Alysse Nockels to share their experiences writing their upcoming book: The Practical Guide to Competitive Intelligence.
Pre-order your copy of A Practical Guide to Competitive Intelligence here.
Timestamps:
(02:10) Authors' inspiration for writing the book
(04:12) Who the book was written for
(05:40) Why tactical competitive intelligence shouldn't get overlooked
(07:35) Authors' favourite chapters
(10:13) The best CI stories included in the book
(15:03) Best practices for reporting and distributing CI fin ...