Episode notes
We are back for Season 3 of the Competitive Enablement Show! In the season premiere, founder and managing partner at Fluvio Devon O'Rourke joined Adam to talk about what it takes to create a winning go-to-market motion. Devon shares why it's a mistake to put the cart (your product) before the horse (your GTM motion), why the best leaders understand that decisions are always a two-way door, and why your leadership team needs to understand the market landscape — especially your position relative to the competition.
Key Moments:
(00:00) Adam and Ben riff on Devon's interview
(04:42) The genesis of Fluvio's podcast Embracing Erosion
(09:25) Common traits ...