Episode notes
Senior Competitive Intelligence Manager at Amex GBT Chelsea Pula joins Adam to talk about her team's process for prioritizing competitors, the steps Chelsea takes to connect and align with cross-functional stakeholders, and how they determine which differentiations to use against different competitors.
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Key Moments:
(00:08) Adam and Ben say hello
(03:18) Chelsea's three biggest learnings
(05:17) Competing in the insanely competitive bus ...