Episode notes
Product Marketing Manager Brad Lawless sits down with host Adam McQueen to talk about how Movista deploys competitive intelligence and competitive enablement at scale in a highly competitive industry.
This interview was recorded in beautiful Scottsdale, Arizona during SCIP IntelliCon 2023.
Make sure to check out Klue's YouTube channel for the full 4K video of the interview.
Timestamps:
(00:04) Introduction with Adam and Producer Ben
(04:01) Three competitive intelligence takeaways
(05:57) The evolution of Movista's compete program
(08:01) Closing the competitive revenue gap
(10:45) How Movista's market is getting more crowded
(15:20) How compete can influence customer retenti ...