#94 - Unlocking the Right Mechanisms for Sales Enablement | Max Weinstein, Sophos

Coffee & Compete by The Compete Network by Klue

Episode notes

Adam is joined by Sophos VP of Market Intelligence Max Weinstein to talk about successful strategies for sales enablement. The two dive deep into Max's three biggest tips for sales enablement, why building a strong relationship with product marketing is essential, and the balance between giving too much context versus not enough.

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