Adam (Active Internet Marketing) and Jon (Octopus Computers) chat with Michael Parry, co-founder of Frank Modern, about building a modern estate agency in the Peterborough and Rutland market. Michael breaks down what’s really happening right now, why getting the setup, pricing and marketing right from day one is everything, and how listening properly has led to a big rise in off-market sales. He also shares what he’d do differently if he started again, how networking and visibility helped them grow fast, and why “old school” lead gen like direct mail is working again. We also get into the story behind the Frank Modern name, what it’s like running the business with his wife Morgan, and the next chapter. launching a new prestige-focused sister brand, Parry & Grace, for Rutland’s unique and exceptional homes.

Main takeaways from our chat w ...