Can a luxury, small-batch tequila company with substantial revenue coming from restaurants and bars survive a global pandemic and subsequent economic disaster? Bertha González Nieves, co-founder and CEO of Casa Dragones, and the first woman certified as a Maestra Tequilera, talks about the safety and health of her teams in Mexico and the United States, what lessons she's currently learning from her 82-year-old mother, how international family dinners held over Zoom have become an anchoring force and the new grant program Casa Dragones has initiated for bartenders whose jobs are no more. Casa Dragones was founded amidst the economic crash of 2008 and Bertha shares her perspective on staying competitive, staying disciplined and staying the course.
Co-founder, CEO, and Maestra Tequilera Bertha González Nieves is joined for tequila and conversation by acclaimed Mexican artist Pedro Reyes and the executive director and curator of Ballroom Marfa, Laura Copelin. The longtime friends discuss craftsmanship, friendship, and the special edition collaboration between Reyes and Casa Dragones inspired by his seminal work “Epicuro” (2016).